// ViewContent // Track key page views (ex: product page, landing page or article) fbq('track', 'ViewContent'); // Search // Track searches on your website (ex. product searches) fbq('track', 'Search'); // AddToCart // Track when items are added to a shopping cart (ex. click/landing page on Add to Cart button) fbq('track', 'AddToCart'); // AddToWishlist // Track when items are added to a wishlist (ex. click/landing page on Add to Wishlist button) fbq('track', 'AddToWishlist'); // InitiateCheckout // Track when people enter the checkout flow (ex. click/landing page on checkout button) fbq('track', 'InitiateCheckout'); // AddPaymentInfo // Track when payment information is added in the checkout flow (ex. click/landing page on billing info) fbq('track', 'AddPaymentInfo'); // Purchase // Track purchases or checkout flow completions (ex. landing on "Thank You" or confirmation page) fbq('track', 'Purchase', {value: '1.00', currency: 'USD'}); // Lead // Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq('track', 'Lead'); // CompleteRegistration // Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq('track', 'CompleteRegistration'); Smith Feutrill Accountants & Advisors

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Smith Feutrill chartered accountants, located in Hawthorn, Victoria, is commited to the long term financial freedom and security of clients from Australia and abroad.

With over 30 years experience in dealing with small and medium enterprises, the accountants of Smith Feutrill use their expertise to advise businesses and aid them in areas such as sales, acquisitions, valuations and finance structuring.

In addition, Smith Feutrill accountants use their extensive experience to effectively accomplish promised results in business support, company secretarial and accounting, taxation and superannuation services.

Clients can expect a tailored service that is structured around their particular needs and unique circumstances. In this way Smith Feutrill accountants develop active client relationships that enable them to account for all aspects of a client’s financial situation.

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Improving your landing page conversion rates

Posted on July 26, 2016 by admin

Landing pages are different from general websites. They are single pages designed for single objectives, and are used to prompt a certain action or result. Unfortunately, there is no such thing as a ‘one size fits all’ solution when creating a landing page that will produce a high rate of conversions for a business. Creating a competitive landing page depends on a variety of factors, such as the business’s target audience, the page’s purpose and the product a business is promoting. But regardless of these factors, there are landing page elements that need to be included no matter the business’s product, service or conversion rate goal. Below are several tips that businesses can easily use to help improve their landing page conversions. Be consistentBusinesses should aim for consistency in the information they provide and the design of user experience on the landing page. Any data a business provides for the public, such as testimonials from ‘happy customers’ should be consistent across a business’s websites and landing pages. Users should feel comfortable exploring the landing page content in a manner that leads them to where the business wants them to go. Stay focusedBusinesses need to be clear about the goals of […]