// ViewContent // Track key page views (ex: product page, landing page or article) fbq('track', 'ViewContent'); // Search // Track searches on your website (ex. product searches) fbq('track', 'Search'); // AddToCart // Track when items are added to a shopping cart (ex. click/landing page on Add to Cart button) fbq('track', 'AddToCart'); // AddToWishlist // Track when items are added to a wishlist (ex. click/landing page on Add to Wishlist button) fbq('track', 'AddToWishlist'); // InitiateCheckout // Track when people enter the checkout flow (ex. click/landing page on checkout button) fbq('track', 'InitiateCheckout'); // AddPaymentInfo // Track when payment information is added in the checkout flow (ex. click/landing page on billing info) fbq('track', 'AddPaymentInfo'); // Purchase // Track purchases or checkout flow completions (ex. landing on "Thank You" or confirmation page) fbq('track', 'Purchase', {value: '1.00', currency: 'USD'}); // Lead // Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq('track', 'Lead'); // CompleteRegistration // Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq('track', 'CompleteRegistration'); Smith Feutrill Accountants & Advisors

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Welcome

Smith Feutrill chartered accountants, located in Hawthorn, Victoria, is commited to the long term financial freedom and security of clients from Australia and abroad.

With over 30 years experience in dealing with small and medium enterprises, the accountants of Smith Feutrill use their expertise to advise businesses and aid them in areas such as sales, acquisitions, valuations and finance structuring.

In addition, Smith Feutrill accountants use their extensive experience to effectively accomplish promised results in business support, company secretarial and accounting, taxation and superannuation services.

Clients can expect a tailored service that is structured around their particular needs and unique circumstances. In this way Smith Feutrill accountants develop active client relationships that enable them to account for all aspects of a client’s financial situation.

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Misleading conduct on social media

Posted on June 23, 2016 by admin

Businesses are becoming increasingly dependent on social media as a marketing tool and way to interact with existing and potential customers. Although social media draws many benefits for businesses and customers alike; social media needs to be treated like traditional forms of advertising in that comments and opinions are not false, misleading or deceptive. Business owners are responsible for the content on their pages, irrespective of who published it. Consumer protection laws apply to social media in the same way they apply to any other marketing activities. The Australian Competition and Consumer Commission (ACCC) may require businesses to substantiate any claims that may be false, misleading or deceptive on their social media pages. To avoid breaching any consumer protection laws, business owners should consider the following: Do not allow misleading claims in comments Business owners are accountable for the posts and public comments made by others on their social media pages. Therefore, it is your business’s responsibility to monitor comments to ensure they are not false or likely to mislead and deceive consumers. Monitor social media accounts Social media pages need to be regularly monitored to ensure followers of your business’s page do not post claims that could be considered […]