// ViewContent // Track key page views (ex: product page, landing page or article) fbq('track', 'ViewContent'); // Search // Track searches on your website (ex. product searches) fbq('track', 'Search'); // AddToCart // Track when items are added to a shopping cart (ex. click/landing page on Add to Cart button) fbq('track', 'AddToCart'); // AddToWishlist // Track when items are added to a wishlist (ex. click/landing page on Add to Wishlist button) fbq('track', 'AddToWishlist'); // InitiateCheckout // Track when people enter the checkout flow (ex. click/landing page on checkout button) fbq('track', 'InitiateCheckout'); // AddPaymentInfo // Track when payment information is added in the checkout flow (ex. click/landing page on billing info) fbq('track', 'AddPaymentInfo'); // Purchase // Track purchases or checkout flow completions (ex. landing on "Thank You" or confirmation page) fbq('track', 'Purchase', {value: '1.00', currency: 'USD'}); // Lead // Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq('track', 'Lead'); // CompleteRegistration // Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq('track', 'CompleteRegistration'); Smith Feutrill Accountants & Advisors

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Our Free App is ready for download. Our Free App is ready for download. Smith Feutrill chartered accountants, located in Hawthorn, Victoria, is committed to the long term financial freedom and security of clients from Australia and abroad.

With over 30 years experience in dealing with small and medium enterprises, the accountants of Smith Feutrill use their expertise to advise businesses and aid them in areas such as sales, acquisitions, valuations and finance structuring.

In addition, Smith Feutrill accountants use their extensive experience to effectively accomplish promised results in business support, company secretarial and accounting, taxation and superannuation services.

Clients can expect a tailored service that is structured around their particular needs and unique circumstances. In this way Smith Feutrill accountants develop active client relationships that enable them to account for all aspects of a client’s financial situation.

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Understanding your business to better serve your customers

Posted on October 13, 2017 by admin

Whether you have been running your business for over 20 years or just starting out, you cannot deny the importance of regularly reviewing your business’ performance. Many business owners may put off reviews in fear of the actual results, but understanding why your business is performing the way it is is crucial for growth and development. Consider these three crucial areas of your business when conducting a review: Products and services Think about the quality and delivery of your products and services. Do they solve a problem for your customer/client, fulfil a want or need, keep customers returning? Analysing trends in products and services will also help you to identify which products or services need to be altered or removed or if new ones are needed. Also, by regularly reviewing trends you may realise gaps in the market or opportunities you did not know existed. Customer base Do you have a steady flow of loyal customers or are you struggling to make sales? This is a big factor in whether or not you need to change your business model. Be sure to take into consideration external factors that may influence sales, i.e., poor consumer spending in your industry, changes in […]