// ViewContent // Track key page views (ex: product page, landing page or article) fbq('track', 'ViewContent'); // Search // Track searches on your website (ex. product searches) fbq('track', 'Search'); // AddToCart // Track when items are added to a shopping cart (ex. click/landing page on Add to Cart button) fbq('track', 'AddToCart'); // AddToWishlist // Track when items are added to a wishlist (ex. click/landing page on Add to Wishlist button) fbq('track', 'AddToWishlist'); // InitiateCheckout // Track when people enter the checkout flow (ex. click/landing page on checkout button) fbq('track', 'InitiateCheckout'); // AddPaymentInfo // Track when payment information is added in the checkout flow (ex. click/landing page on billing info) fbq('track', 'AddPaymentInfo'); // Purchase // Track purchases or checkout flow completions (ex. landing on "Thank You" or confirmation page) fbq('track', 'Purchase', {value: '1.00', currency: 'USD'}); // Lead // Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq('track', 'Lead'); // CompleteRegistration // Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq('track', 'CompleteRegistration'); Smith Feutrill Accountants & Advisors

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Smith Feutrill chartered accountants, located in Hawthorn, Victoria, is commited to the long term financial freedom and security of clients from Australia and abroad.

With over 30 years experience in dealing with small and medium enterprises, the accountants of Smith Feutrill use their expertise to advise businesses and aid them in areas such as sales, acquisitions, valuations and finance structuring.

In addition, Smith Feutrill accountants use their extensive experience to effectively accomplish promised results in business support, company secretarial and accounting, taxation and superannuation services.

Clients can expect a tailored service that is structured around their particular needs and unique circumstances. In this way Smith Feutrill accountants develop active client relationships that enable them to account for all aspects of a client’s financial situation.

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Finding your online target audience

Posted on September 29, 2016 by admin

Successful online marketing begins with knowing how to find your target audience. Determining your online target audience, the type of information they value and knowing where they spend most of their time can help businesses focus their marketing initiatives more effectively. Defining a target audience can also help businesses create not only good content but the right content. Here are some tactics that can help find an online target audience: Create reader personasCreating reader personas can help identify the motivations and curiosities of readers, and therefore establish what they want to read online. A good reader persona covers the basic details of who, what, when, where and why. However, specific details are still necessary. Where possible, include characteristics like gender; personality; family life; job title and function; income and needs. Conduct user surveysUser surveys are a great tool to help maintain an understanding of what customers are thinking and what they want. Businesses can translate survey feedback into a deeper understanding of their target audience. To make a user survey as useful as possible, include specific that are short and easy to answer. Monitor your social accountsKnowing which social networks your readers, customers and followers share content the most can […]