// ViewContent // Track key page views (ex: product page, landing page or article) fbq('track', 'ViewContent'); // Search // Track searches on your website (ex. product searches) fbq('track', 'Search'); // AddToCart // Track when items are added to a shopping cart (ex. click/landing page on Add to Cart button) fbq('track', 'AddToCart'); // AddToWishlist // Track when items are added to a wishlist (ex. click/landing page on Add to Wishlist button) fbq('track', 'AddToWishlist'); // InitiateCheckout // Track when people enter the checkout flow (ex. click/landing page on checkout button) fbq('track', 'InitiateCheckout'); // AddPaymentInfo // Track when payment information is added in the checkout flow (ex. click/landing page on billing info) fbq('track', 'AddPaymentInfo'); // Purchase // Track purchases or checkout flow completions (ex. landing on "Thank You" or confirmation page) fbq('track', 'Purchase', {value: '1.00', currency: 'USD'}); // Lead // Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq('track', 'Lead'); // CompleteRegistration // Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq('track', 'CompleteRegistration'); Business Strategies | Smith Feutrill

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Business Strategies

Four out of five businesses started today will not be around in five years’ time. Of those that survive, only one in five will survive the following five years.

You only have three ways to grow your business:

  1. by increasing the NUMBER of your clients;
  2. by increasing the AMOUNT of units your clients buy from you; 
  3. by increasing the FREQUENCY at which your customers buy from you.

Peter F. Drucker, renowned business guru, says a business is designed to do one thing only: to create customers through (1) innovation; and (2) marketing. Everything else will be an expense. He adds:

“Marketing is the distinguishing, unique function of the business. A business is set apart from all other human organisations by the fact that it markets a product or service . . . Any organisation that fulfils itself through marketing a product or a service is a business. Any organisation in which marketing is either absent or incidental is not a business and should never be managed as if it were one”.

This summary is designed to help you prepare and implement financial strategies for attaining your business goals, in harmony with your personal strategies.

Whatever your business goals – to start a new business, to grow an existing one, to change the direction of a mature business, to leave an existing business for a new venture or to enjoy a secure retirement – we trust you will find this overview helpful in developing the appropriate financial strategies.