// ViewContent // Track key page views (ex: product page, landing page or article) fbq('track', 'ViewContent'); // Search // Track searches on your website (ex. product searches) fbq('track', 'Search'); // AddToCart // Track when items are added to a shopping cart (ex. click/landing page on Add to Cart button) fbq('track', 'AddToCart'); // AddToWishlist // Track when items are added to a wishlist (ex. click/landing page on Add to Wishlist button) fbq('track', 'AddToWishlist'); // InitiateCheckout // Track when people enter the checkout flow (ex. click/landing page on checkout button) fbq('track', 'InitiateCheckout'); // AddPaymentInfo // Track when payment information is added in the checkout flow (ex. click/landing page on billing info) fbq('track', 'AddPaymentInfo'); // Purchase // Track purchases or checkout flow completions (ex. landing on "Thank You" or confirmation page) fbq('track', 'Purchase', {value: '1.00', currency: 'USD'}); // Lead // Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq('track', 'Lead'); // CompleteRegistration // Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq('track', 'CompleteRegistration'); Time for expansion | Smith Feutrill

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Time for expansion

Once your business is established and sales are at a satisfactory level it is time to review your business plan and decide how your business should move forward.

If you want to expand both the top and bottom lines of your business you might need to review the entire plan. Should you go for ‘more of the same’ or should you re-evaluate the whole purpose and direction of your business? How should the new direction complement the old?

For example, should you take this opportunity to put your business onto the internet and make use of the new technologies to compete in new, global markets? And if so, how will your new e-commerce activities tie in with your more conventional trading activities?