// ViewContent // Track key page views (ex: product page, landing page or article) fbq('track', 'ViewContent'); // Search // Track searches on your website (ex. product searches) fbq('track', 'Search'); // AddToCart // Track when items are added to a shopping cart (ex. click/landing page on Add to Cart button) fbq('track', 'AddToCart'); // AddToWishlist // Track when items are added to a wishlist (ex. click/landing page on Add to Wishlist button) fbq('track', 'AddToWishlist'); // InitiateCheckout // Track when people enter the checkout flow (ex. click/landing page on checkout button) fbq('track', 'InitiateCheckout'); // AddPaymentInfo // Track when payment information is added in the checkout flow (ex. click/landing page on billing info) fbq('track', 'AddPaymentInfo'); // Purchase // Track purchases or checkout flow completions (ex. landing on "Thank You" or confirmation page) fbq('track', 'Purchase', {value: '1.00', currency: 'USD'}); // Lead // Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq('track', 'Lead'); // CompleteRegistration // Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq('track', 'CompleteRegistration'); A word about tax | Smith Feutrill

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A word about tax

We have access to considerable expertise and will keep you up-to-date with changes in tax legislation to adjust your business plan accordingly. Many of the decisions you make about the future of your business will have consequences in terms of tax liabilities or tax benefits, either now or at some time in the future. Although no business decision should be made solely on the strength of tax considerations, you will need to take account of the role tax will play in implementing your strategies.

Just as you will need to monitor and update your plans to take account of changing circumstances, so too can we help you keep up-to-date with changes in tax legislation and adjust your business plan accordingly.