// ViewContent // Track key page views (ex: product page, landing page or article) fbq('track', 'ViewContent'); // Search // Track searches on your website (ex. product searches) fbq('track', 'Search'); // AddToCart // Track when items are added to a shopping cart (ex. click/landing page on Add to Cart button) fbq('track', 'AddToCart'); // AddToWishlist // Track when items are added to a wishlist (ex. click/landing page on Add to Wishlist button) fbq('track', 'AddToWishlist'); // InitiateCheckout // Track when people enter the checkout flow (ex. click/landing page on checkout button) fbq('track', 'InitiateCheckout'); // AddPaymentInfo // Track when payment information is added in the checkout flow (ex. click/landing page on billing info) fbq('track', 'AddPaymentInfo'); // Purchase // Track purchases or checkout flow completions (ex. landing on "Thank You" or confirmation page) fbq('track', 'Purchase', {value: '1.00', currency: 'USD'}); // Lead // Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq('track', 'Lead'); // CompleteRegistration // Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq('track', 'CompleteRegistration'); Before you begin | Smith Feutrill

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Before you begin

If you are not careful, it is easy for your personal strategies and your business goals to conflict. For example, your personal financial plans might include maximising the income stream from your business so that you can make the largest possible investment in a superannuation fund, but one of your business goals might be to re-invest as much profit as possible in the development of new products or services, new premises or new technology.

In order to avoid such conflicts, it is a good idea when developing your business plan to begin by drawing up a list of your personal financial objectives. Then as you begin to formulate your business goals, you can weigh them against your personal goals and make appropriate adjustments to ensure that you have a coherent overall strategy.