// ViewContent // Track key page views (ex: product page, landing page or article) fbq('track', 'ViewContent'); // Search // Track searches on your website (ex. product searches) fbq('track', 'Search'); // AddToCart // Track when items are added to a shopping cart (ex. click/landing page on Add to Cart button) fbq('track', 'AddToCart'); // AddToWishlist // Track when items are added to a wishlist (ex. click/landing page on Add to Wishlist button) fbq('track', 'AddToWishlist'); // InitiateCheckout // Track when people enter the checkout flow (ex. click/landing page on checkout button) fbq('track', 'InitiateCheckout'); // AddPaymentInfo // Track when payment information is added in the checkout flow (ex. click/landing page on billing info) fbq('track', 'AddPaymentInfo'); // Purchase // Track purchases or checkout flow completions (ex. landing on "Thank You" or confirmation page) fbq('track', 'Purchase', {value: '1.00', currency: 'USD'}); // Lead // Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq('track', 'Lead'); // CompleteRegistration // Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq('track', 'CompleteRegistration'); News | Smith Feutrill

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Turning negative customer feedback around

Posted on September 14, 2017 by admin

In a perfect world, every customer your business works with will be pleased with how the transaction went and will want to return to you for future business. In reality, this isn’t always the case. It is human nature that people make mistakes and there will always be circumstances outside of your control that can lead to a customer not feeling they received what they paid for. Consider the following tips for handling negative customer feedback. Be responsiveWhen people feel they have received poor or inadequate service, they can be quick to complain, which they are entitled to do. One thing that can be extremely damaging and can make that person feel even more negatively towards your business is to ignore them. Being unresponsive can come across as arrogant, which can seriously tarnish the reputation of your business. Once a customer has complained, the best thing you can do is to work to rectify and resolve their issue. Doing nothing and failing to respond casts a negative light on the business, particularly with the nature of negative feedback being received on social media platforms where there is an audience. Apologise and offer a solutionOne of the worst actions you can […]

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New measures to crack down on super non-compliance

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The Australian Taxation Office (ATO) will receive additional funding for a Superannuation Guarantee Taskforce to crack down on non-compliance by employers. The Government has announced a package of reforms to close a legal loophole used by dishonest employers that short-change employees who make salary-sacrifice contributions to super. Funding for the Taskforce coincides with new data released by the ATO reporting a significant estimated Super Guarantee gap. This gap is the difference between the theoretical amount payable by employers to be fully compliant and actual contributions received by funds. The ATO estimates the net SG gap as 5.2 per cent or $2.85 billion of the total estimated $54.78 billion in SG payments that employers were required to pay in 2014-15. The gap exists because some employers are not meeting their super guarantee obligations either by not paying enough or not paying at all. Employers who deliberately are not paying their workers’ super entitlements are robbing their workers of their wages. The new package aims to take action on this so employers cannot hide from their legal obligation. Some of the measures included in the package involve: A requirement for superannuation funds to report contributions received more frequently (at least monthly) to […]

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Sharing economy and tax

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The ATO is reminding those who work in the sharing economy to be aware of their tax obligations. The sharing economy connects buyers (users) and sellers (providers) through a facilitator who usually operates an app or a website. Some popular examples include Airbnb, Stayz, Uber, Deliveroo, Airtasker and so on. Different rules apply, depending on what type of sharing economy activities are undertaken by an individual. Those who rent out part or all of their home are reminded to: – declare what they earn in their tax return; – apportion related expenses as appropriate before claiming deductions and – understand it may affect their capital gains tax if they sell their home in the future. Individuals who participate in ride-sourcing activities need an ABN, to register for GST from the day they start, to pay GST on the full amount of every fare and to keep records of income and expenses for both GST and income tax purposes. GST credits associated with your ride-sourcing enterprise are deductible. Those providing other goods and services through the sharing economy need to remember to declare what they earn and apportion related expenses.

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Strategies to bulk up your super before retirement

Posted on September 7, 2017 by admin

To retire comfortably, you should be doing everything you can while still in the workforce to make sure your superannuation is as fruitful as possible. Consider the following: Consolidate super into one accountSuper account fees can eat away at your super balance, especially if you have numerous accounts. If you find yourself in this position, take the time to organise your super contributions into the one account to reduce unnecessary and excessive fees. Outstanding super paymentsCheck you have been paid all the super you are entitled to, as well as interest, as this can uncover large amounts of unpaid super. Employers have a legal obligation to pay all employees who have earned more than $450 in the space of a month, and these payments are required to be paid at least quarterly. If you have not been paid what you are owed, you are also missing out on accumulated interest. It is now compulsory for employers to report the super contributions they make, but this was not always the case, meaning you may need to contact previous employers or the ATO to access unpaid super you are entitled to. Salary sacrificeThis is an efficient way to grow your superannuation while […]

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Single Touch Payroll for streamlined reporting

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From 1 July 2018, employers with 20 or more employees will report payments to the Australian Taxation Office at the same time as they pay their employees, using the Single Touch Payroll reporting system. This reporting system will keep track of payments such as: Salary and wages Super contributions Deductions, e.g. workplace giving Pay as you go (PAYG) Allowances The introduction of this new reporting measure does not incite changes to an employer’s payroll cycle; you can still make payments as you were, i.e., weekly, fortnightly, monthly, etc. When you do make these payments, the super and tax details of employees will be passed on, creating a more streamlined approach to make reporting and compliance more manageable. For businesses with less than 20 employees, the single touch payroll reporting system will be in place by 1 July 2019.

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How to sharpen your focus for optimal performance

Posted on August 30, 2017 by admin

Focus requires control. Control of distractions, thoughts and, most importantly, your time. Consider the following tips to improve your focus and concentration in your workday: Tune out distractionsIdentify your biggest distractions and plan to minimise or eliminate them while you are working on a task. This may include closing your emails, hiding your phone and putting it on silent or even telling your coworkers not to disturb you during certain times during the day unless it is urgent. If you work in a noisy environment, consider using noise-cancelling headphones and listening to relaxing music while you work away.Practise mindfulnessMindfulness involves bringing your attention to the present moment. Practising mindfulness can help improve your focus as it makes the wandering mind focus on the now rather than past or future events. Mindfulness is shown to be a powerful tool in improving attention, cognition, emotions and behaviour – all elements required for greater focus and concentration.Time yourselfGive tasks your undivided attention by setting a timer for each individual task. Aim to work on the task for the duration of the time interval with no distractions. The key is to minimise interruptions to your “flow” state of productivity. Working on one task at […]

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Carrying on a business in an SMSF

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Self-managed super funds can carry on a business providing the business is allowed under the trust deed and operated for the sole purpose of providing retirement benefits for fund members. Carrying on a business through an SMSF does have restrictions that other businesses do not have, such as entering into credit arrangements or having overdrafts. SMSF trustees that carry on a business through their fund must adhere to the sole purpose test. The ATO looks for cases where: the trustee employs a family member the ‘business’ is an activity commonly carried out as a hobby or pastime the business carried on by the fund has links to associated trading entities there are indications the fund’s business assets are available for the private use and benefit of the trustee or related parties The same regulatory provisions still apply to funds that carry on a business, i.e, SMSF investments must be made on a commercial ‘arm’s length’ basis, business activities must be conducted in accordance with the SMSF’s investment strategy, collectables and personal use assets cannot be displayed at the business premises and so on. The SMSF cannot be involved in the following business activities: selling an SMSF asset for less than […]

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Claiming the small business income tax offset

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The small business income tax offset can help reduce the tax small businesses pay on business income by up to $1,000. This offset is available from the 2015-16 income year onwards. Small businesses with an aggregated turnover less than $5 million can access the concession from the 2016-17 income year. Business income derived by another partnership or trust, in which the small business owner is not a partner or beneficiary, is not eligible for the offset. Small business owners can claim the offset if they receive a share of net small business income from a small business: partnership, in which they are a partner trust, in which they are a beneficiary. The offset is 8 per cent for the 2016-17 income year onwards, 5 per cent for the 2015-16 income year. The offset will increase to 10 per cent in 2024-25, 13 per cent in 2025-26 and 16 per cent in 2026-27.

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Quick financial tips to make your money go further

Posted on August 23, 2017 by admin

There are no steadfast rules for saving money. Everyone’s financial situation is different; people earn different amounts, need to save different amounts and have varying expenses. Luckily, the following tips can apply to anyone. Budget Planning ways to cut your expenses and save money is important if you want to save but at the same time, it’s important not to over-restrict yourself otherwise you’ll burn yourself out. Be realistic in your budget, if you earn $500 a week, it’s probably unrealistic to say you will save $450 a week. Start with a budget that’s achievable and work your way up. Track expenses One way to stop spending on things you don’t need is to keep a list of all your expenses. There are so many things you spend money on because it’s cheap and you think it doesn’t matter, but it all adds up. If you record each time you buy a $3 coffee, or a spend $15 on lunch instead of packing your own, you’ll realise how it all adds up. You will be amazed at the money you spend on things you can go without. Change the way you view money So many people look at money as […]

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Leading change

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All businesses, at one stage or another, will have to go through significant change. Change is necessary for growth but accepting the need for change can be difficult for some. Change can arise in various ways, i.e., struggling to find quality employees, a demand to change direction, targeting a new target market and so on. Whether it is an internal or external force driving the change; it is important to lead change confidently. Here are three ways to lead change with ease: Articulate a clear vision A strong strategic vision acts as a blueprint for leading change and can provide employees with more clarity about the positive impacts change will have for them and the overall business. A vision statement helps to align your team around the business’ goals and prompts them to work towards making the change happen. A clear vision also helps to overcome cultural resistance to change as employees can link the change to positive transformation. Engage with staff Staff will either accelerate or hinder the change process, so it is crucial to get them onboard and constantly keep them informed. Frequent communication is ideal during times of change. Set aside time for questions and have an […]

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